I’m Rohit Rajpal, a content strategist with over 7+ years of experience in writing, editing, and managing freelancers. I specialize in keyword research, on-page SEO, AIO (AI-optimized content), and GEO (geo-targeted optimization).
I enjoy using AI tools to research, write, and optimize content. I’m also learning automation tools like Make, n8n, and Zapier, along with LangChain and vector databases, to build smarter, AI-driven workflows and content workflows.
Experience
Content Strategist - BrowserStack | Dec 2024 - Present
- Wrote and published over 350 long-form articles and guides that combined expert insights with original research.
- Conducted AIO-based research to find high-value topics and align content with both reader intent and AI-driven search systems.
- Optimized more than 45 landing pages for SEO by improving keyword focus, structure, and readability to drive measurable ranking gains.
- Researched and managed around 50 branded Reddit discussions to build credibility and strengthen brand visibility.
- Performed detailed content audits to close performance gaps and align strategy with audience intent.
- Managed over 14 freelance writers and editors to scale production while maintaining consistent quality.
- Built a complete AI content workflow that supported large-scale creation while meeting brand standards.
- Developed a custom GPT tool that helped team members adopt the AI workflow faster.
- Created prompt systems and automated workflows for SERP analysis and content brief generation to improve rankings.
Tools I Use Every Day at BrowserStack:
Google Search Console • Semrush • WordPress • Webflow • Canva • Notion • ChatGPT • Google Analytics
Senior Content Writer - Appitsimple Infotek | Aug 2020 - Dec 2024
Started as a freelance content writer and later transitioned into a full-time role in January 2022.